WHAT IS BRANDING?
“Your brand is what people say about you when you’re not in the room”
Jeff Bezos | Founder | Amazon
A brand is no longer simply a mark to differentiate your products or services from your competitors; it is so much more than just a logo. Your brand is what you stand for in the minds of your customers and your edge against your competitors.
BRANDING AND YOUR BUSINESS
With this in mind it is clear why branding is such an important part of making your business a success. By encapsulating the goals and values of your business in a visual and verbal style you create a positive identity which your customers will remember you by. A customer is more likely to choose a company who they associate positive traits with such as reliable, trustworthy, prestigious or, in contrast, good value. Positive associations about your business in the mind of your target market drive both footfall and sales.
WHY CHOOSE HOOPER DESIGN GLOUCESTER FOR YOUR BRANDING?
Hooper Design Gloucester has helped brands big and small to stand out and connect better with their customers. We do this through websites, mobile apps, social media, printed material and everything in-between.
The process of creating your brand starts with a review of your business including your objectives, your customers and your vision of the future of your business.
We then create your brand story — a singular point of reference based on research, understanding, experience and innovation that can be adapted for all communication channels.
Once we have created your brand story you can take any direction you choose, whichever path is suitable for your business needs. The final result could be, to name a few:-
- A full branding of your business from scratch
- A re-brand
- A campaign
- A mobile app or website
If you are looking to re-brand or perhaps you are a new start-up business looking for a new and consistent image and identity across all your media then get in touch to discuss things further.
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well"
Brand guidelines are used to make sure that you, your staff and 3rd parties use and implement your brand correctly and consistently across all your media channels both on and offline.
Brand guidelines are developed to complement your business and it’s visual style which sets out the language to describe your business and what it does. They illustrate in detail how your company logo should (and shouldn’t) be used, how email signatures should look, the company colour profiles, typefaces/fonts used as a standard (along with any font licenses) and stationery designs.
Our full branding service includes logo design and development, a set of stationery (which typically includes business cards, letterheads and compliment slips) and a full set of brand guidelines.
BUSINESS STARTUP BUNDLES FROM £349
Hooper Design can provide a comprehensive and competitively priced package to suit the requirements of your start-up business. Whatever your field we have the expertise to help you get your idea off the ground!
Based on a solid and defined brief we will design a single logo concept, we will evolve this concept until you are happy with the final logo version.
(up to 3 rounds of amends included)
STATIONERY SET DESIGN
We will design a business card, a letterhead (which can be printed and/or converted into a Microsoft Word template) or a compliment slip.
(print quote available on request)
A desktop, mobile, tablet and search engine friendly single page “scroller” website with a simple content management system.
(further pages and functionality upgrades available)